Cadillac CT6: A Taste of the Unexpected
To invite people to experience a vehicle that’s full of surprises, we created an invitation that was full of surprises, too. In partnership with Toronto executive chef Brandon Olsen (La Banane, CXBO), we created a unique way to invite people to test drive the Cadillac CT6.
Each invitation was a handcrafted, one-of-a-kind chocolate egg containing a surprise inside: the key to a CT6 parked outside the recipient’s home. Once inside the vehicle, invitees were able to follow preprogrammed GPS directions to La Banane restaurant in downtown Toronto, where they enjoyed a complimentary dining experience courtesy of Cadillac Canada.
Like the CT6 itself, a combination of breathtaking design and expert craftsmanship came together in one surprising package. Because we weren’t just inviting people to test drive a vehicle: we were inviting them to test drive a Cadillac.